I actually liked this step - it’s close to how I would use the app. This is pretty basic and works like you expect. But at the same time, 4 steps seems like a lot for what is supposed to be a simple note-taking app.Īnyways, we’ll keep going. I mean, this is supposed to make me more productive, and I get that there’s bound to be some onboarding experience. ![]() To be honest, I’m not that into it at this point. Then, you get to a four-step process to learn the basics. ![]() Once you’re in, they get you to select what sort of thing you want to do with the app - organize your life, be more productive, or take better notes - and then you’re into it and going (I picked be more productive). They have Google sign on, so it’s easy to get started. Let’s take a quick look at their web-based app to see how a new user (me) might start using it. To get us all on the same page, let’s start with an example that effectively demonstrates this problem: Evernote.įor those you who haven’t heard of it, it’s a note-taking and organization app that quickly and easily lets you take notes as you browse the web and store them in an organized, searchable way. Here we go! But first, an example: Evernote So what’s going on here? What makes apps swell to such overwhelming complexity that they become unusable? Super-users love them - but new users can’t figure them out. They add so much functionality that they’re difficult for new users. As apps get older, they tend to drift in their focus. Over time, new feature development and app upgrades are important. For example, Instagram probably wasn’t planning on having Instagram Stories until Snapchat surged into the world. New design, different technical functionality, different market demands - these forces conspire to change what apps are and how they work. It will come as no great shock to you when we tell you that apps change over time.
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